{"id":340,"date":"2019-11-09T11:20:32","date_gmt":"2019-11-09T11:20:32","guid":{"rendered":"http:\/\/downloadhungry.com\/blog\/?p=340"},"modified":"2019-11-09T11:20:33","modified_gmt":"2019-11-09T11:20:33","slug":"cons-of-social-media-marketing","status":"publish","type":"post","link":"https:\/\/downloadhungry.com\/blog\/cons-of-social-media-marketing\/","title":{"rendered":"Cons Of Social Media Marketing"},"content":{"rendered":"\n

Social Media Business Risks<\/strong><\/p>\n\n\n\n

Last year\nNetflix put out a social media post in regards to changing subscription prices.\nSince the company had previously stated that they would never alter packages,\nthe public backlash was immense. Over 82,000 negative comments were posted\nacross all social media platforms operated by the company. This was followed by\nnearly 800,000 users cancelling their subscriptions, which resulted in stock\nprices plummeting.<\/p>\n\n\n\n

A devastating impact to say the least, and a prime example of how social media can backfire in the most dramatic of ways. Of course, when used right the benefits can be enormous. But the potential risks must also not be ignored<\/a> .<\/p>\n\n\n\n

Public Backlash<\/strong><\/p>\n\n\n\n

As\nmentioned above, the impact of a single mishandled post<\/a> can be devastating, far more so than ever\nbefore. News travels like lightening in the online world, and a so called\n\u2018viral\u2019 backlash can be company destroying. Well thought out, smartly handled\nposts are essential, with a firm focus on public feedback. Many find the\ntemptation of causing an online stir, which helps to draw attention to a brand,\nprovocative. But the potential negative impact must never be underestimated. <\/p>\n\n\n\n

Bullying And Negative Interaction<\/strong><\/p>\n\n\n\n

From\nmodest real money bingo<\/a> sites, to the biggest corporation, social\nmedia platforms can be targeted by negative interactions. It is a hard reality\nof the online world. For this reason these platforms must be monitored\nconstantly, to ensure that negative interactions do not harm the reputation of\nthe company. Thankfully all social media platforms provide moderation tools.\nThe down side is that this constant attention can be demanding, and a drain on\nresources.<\/p>\n\n\n\n

Rising Costs<\/strong><\/p>\n\n\n\n

Small businesses are happy to handle their own social media platforms<\/a> , which can even be the part-time work of a single employee. But as companies get larger, the demands tend to escalate dramatically. Social media professionals are common these days, and will handle the posts and monitoring of a company\u2019s social media needs. Hence, inevitably the costs rise. Most still consider the cost worthwhile, however, given the massive benefits, and comparative cost to other forms of marketing and advertising.<\/p>\n\n\n\n

Employee Credibility Risk<\/strong><\/p>\n\n\n\n

Larger\ncompanies have dozens, or even hundreds of employees, all of which have their\nown social media accounts. The potential for disaster is obvious, given how a\nsingle questionable post can have enormous backlash. For this reason many\nlarger companies keep personal and business related accounts separate, which helps\nto avoid potential company reputation damaging instances. Clear communication\nwith employees is required in such cases, which helps to protect corporate\nreputations.<\/p>\n\n\n\n

Security Risks<\/strong><\/p>\n\n\n\n

Last we\nhave the inherent security risks that come with managing social media accounts.\nLarge companies run the risk of having social media accounts hacked, more so\nthan smaller businesses. It need not be said how dangerous this can be, not\nonly in terms of company reputation, but also in the terms sensitive\ninformation. Thankfully, securing these accounts is relatively easy, but it is\nstill essential to ensure that steps are taken to avoid devastating breaches. <\/p>\n","protected":false},"excerpt":{"rendered":"

Social Media Business Risks Last year Netflix put out a social media post in regards to changing subscription prices. Since the company had previously stated that they would never alter packages, the public backlash was immense. Over 82,000 negative comments were posted across all social media platforms operated by the company. 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