Links are the magic tools which can change the fate of website performance. Website is the face of company which represents the policy, objectives and aim of the business. A link has a direct connection with search engine optimisation. No optimization process is said to be fulfilled or completed without the bivalent of link building. Either you can have direct links or links that can be extracted from the other relevant websites. The quality and quantity of links the website is receiving will surely affect the overall performance of the site and laws on the placement of the site among the search engines.