Search engine optimization is much important for any online business website these days as people stay connected online. To interact with lots of people, this is an effective medium and works great for all businesses. Being a powerful online marketing tool, it serves best in promoting business products and services much easily through online. Any website has to get listed in the top of search engine search results to get instant attention from people. For this the rankings of the website have to be enhanced which is based on the traffic and the search results. Optimization is done based on the keywords for the website and includes a number of approaches that work together in delivering results. There are lots and lots of marketing techniques employed by websites today to reach the target audience much easily in quick time. Choosing the best company that offers a wide range of seo services is important for any website. The techniques employed in SEO are the same. But, each marketer handles it in the different way.