It’s not sufficient to simply have a website in order to guarantee a good return on investment. For the website to perform its job correctly, it needs to be highly visible to your target audience, and that can only be achieved by good SEO techniques.
According to an article in Forbes (https://www.forbes.com/sites/steveolenski/2014/03/26/7-reasons-why-your-business-should-invest-in-seo/#502b9e322563), SEO is a process that never ends. You need to constantly move forward and work to improve your ratings or risk being overtaken by your competitors. With so much at stake, making use of every available resource can help to improve your website’s search engine rankings, and here are some of the best.
BuzzSumo
This is a handy little program that allows you to see who is sharing content on Twitter. You receive alerts every time certain phrases or keywords are mentioned.
SpyFu
This is a PPC tool that includes plenty of handy SEO features. You can quickly discover what keywords your competitors are using and compare your rankings.
SEMrush
Similar to SpyFu, SEMrush analyses your competitors’ keywords, thereby allowing you to formulate your own keywords to achieve better results.
Serpfox
Find out how your competitors are doing with Serpfox, and move ahead after analysing their data. Many business owners are uncertain about using tools such as this, so if you’re not confident about conducting your own SEO, it’s well worth calling for professional help. Whether your business is located in Durham or Dublin SEO specialists can guide you through the maze. In fact, some companies, such as SEO Dublin agency Ryco, even offer a free SEO audit to show you how your website’s performance could improve with the right input.
Pro Rank Tracker
Keeping track of hundreds of keywords can be almost impossible, but Pro Rank Tracker helps by arranging them by category for ease of identification.
Seobility
A well-respected site auditor, Seobility boasts a handy feature which allows you bring ‘remote’ pages which are far removed from the homepage much closer, helping to improve indexing.
Lipperhey
This is a clever tool which assesses the quality of your website’s content, suggesting whether improvements could be made. It also lets you know if technical SEO issues are affecting your site.
Majestic SEO
One of the best tools for analysing backlinks, Majestic SEO also identifies potential spam links in addition to discovering any sites offering links to your competitors.
